A new survey by NielsenIQ highlights that while the holiday season is a time for celebration, it can be a financially stressful time for consumers, especially when it comes to trips to the grocery store.
“With the rising cost of food and other expenses, it’s more important than ever for CPG (consumer packaged goods) brands and retailers to understand what motivates consumers to buy and how it’s going to affect holiday grocery sales,” says NielsenIQ. “But don’t worry, it’s not all bad news. There are still plenty of ways to get the most out of holiday grocery shopping.”